There's an old Kentucky homily, I've always enjoyed: Never try to teach a pig to sing. First off, you will fail, and second, you'll have to deal with one very pissed off pig." I'm not likening journalists to pigs, but I think forcing anyone to blog has a high likelihood of failure. Even if it succeeds you will produce the most mediocre of blog product. You will also create a bad feeling likely to spill over into the hardcopy content.