David Meerman Scott announces on one blog that he will be writing a book on the new marketing and PR on his personal blog. He says his publisher will be Wiley, who was our publisher, and the first publisher to ever allow and encourage authors to write a book by blogging it.
This is a subject that needs a book on it. So many marketers have lost there way, and can be helped by a new guide. While Naked Conversations had a chapter on PR and the problems it faced, we left lots of room for consructive advice n how to be effective and credible in the new Conversational Era.
For Scoble and I, the experience was terrific. With the blogosphere as our collaborator, we wrote a much better book than we would have done without it.
Good luck, David.
