Doc Searls thinks it's too late to rename Web 2.0 and he's probably right, but I'm enjoying the exercise of trying. The suggested new names coming in show how people see this thing coming down the track like a turbo-charged Cluetrain.
Two names I heard this week that appeal to me are, "The Social Web," which has been suggested by several people in comments and "Web II" or "Web Two" or "Web 2," which my friend Andy Ruff used at dinner earlier this week-- but he did not spell it. It has a totally different connotation without the ".0" part of the name.
So what do you think? Are either of these names any good? Is Doc Right? Should I just abandon the exercise as futility?