Oliver Starr describes with dramatic eloquence the launch of Foldera at eTech in the new company blog. My project with these guys is completed, but I'm still rooting for them. Richard Lusk, the founder and CEO is the kind of guy, you like to see win. This overnight star (no pun on Oliver who rarely sleeps over night), took five years to develop the Web 2.0 technology they just unveiled.
BTW, I wasn't there so I'm not sure he announced this, but the company is getting about 35,000 sign ups a day. This is a rate faster than Napster's adoption rate. It seems to have been spawned by about a half-dozen blogs. There is no other explanation.