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Through my friend Jeremiah Owyang, I was pointed to this Marketing Sherpa account of the process Network Appliance underwent to launch a C-Level blog. Personally it sounds as delicate and prickly as making love to a porcupine. But I'm glad those behind it endured long enough to bring an apparently successful effort to market.
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I can certainly respect and admire the efforts that went into this blogging program --It seems like a very arduous task.
However, readers may find a very opposite approach to communication with customers at Hu's blog (my CTO) at:
http://blogs.hds.com/hu/2006/02/no_filter_on_my.html
Swing by and leave an on-topic comment or two.
Jeremiah
Posted by: Jeremiah Owyang | February 15, 2006 at 08:16 PM