It's been a while since I've posted here.
1) I was bored of talking about blogging.
2) My life has just been slammed.
So, why bored? Because we tried to say everything we could say in the book. It was hard for me to find anything about blogging that we didn't already say. But, since finishing the book I've had lunch with the Chairman of the Washington Post Company, spoken to Google's best customers, presented to the European Football Association's execs, shared a car with the guy who runs the Library of Congress, had dinner with the guy who invented the mouse, presented to the world's richest guy, listened to at least 10 Silicon Valley CEO's present their companies to me, and more. Whew!
What did we all talk about? Blogging, what else?
These conversations showed me that our book is on target and answers the biggest questions of why, how, etc.
But, our book still can't help you put your fingers on the keyboard and get you over your fears. I keep hearing about fears. That your organization isn't ready for it yet.
Douglas Englebart told me about his frustrations with other people's fears. The research community shunned him, he told me, because his ideas were too "out there." They were afraid of his ideas (it took 25 years between the time he invented the mouse to the time they were widely used in society).
Seems to me that if we want society to move forward we're going to have to find a way past our fears. How do you convince other people to do just that?