According to ZDNet, "IBM said it is developing an application to analyze how discussions on blogs and other Web sites are affecting a given corporation's image. The computing giant on Monday described a service, called the Public Image Monitoring Solution, that searches through reams of blogs, news stories and other material to distill useful information for companies. "
Isn't that what PR agencies are supposed to do for their clients? For that matter, isn't that where Memeorandum is headed? Yeah, but there's is much bigger and a lot bluer ...
Shel,
I think there's a big difference between software that can analyze and "analysis".
It's one thing finding and categorising data, but it's another to try and find meaning and act on it.
The latter is what the good PR agencies do for their clients, but they need technology like IBM's to do it.
Posted by: Niall Cook | November 09, 2005 at 02:43 AM
ibm gong?
hey - there are going into the analyst business so why not:
http://www.redmonk.com/jgovernor/archives/000988.html
Posted by: james governor | November 09, 2005 at 06:19 AM
Shel : IBM has been mining internally for a long time. Their online monitoring tool is based on how they manage internal processes.
"Omnifind-based Public Image Monitoring. Analyzes content from articles, feeds, blogs, surveys, etc. Identifies hot topics and "vocal sources." Understands the tone and sentiment of the feedback. Monitors what's being said about competitors and suppliers."
The root is the actual organic knowledge embedded in those articles,comments, blogs etc. Its more of a km toolkit rather then a pr kit.
Posted by: /pd | November 09, 2005 at 06:29 AM
James: I can't agree with more !! Yes, yes, yes - ibm is becoming a service company. This is what tom peters calls as the PSF - professional service firm the only difference between redmonk and ibm is size!! The former is small and the latter is big. What matters is that gartner has predicted that approx 68% of business will adopt SOA infrastructure and methods by 08. The question then remains- how much of that 68% will be using major corporations or small shops for consulanty and advice.
Posted by: /pd | November 09, 2005 at 06:44 AM