I used to say that Microsoft was like oxygen. It's simply everywhere and we have to live with it. I'm beginning to think the same is true of Scoble. My client Tara Hunt at Riya just posted a photo of Michael Arrington, Riya's first alpha reviewer. In the photo, some geeky guy is pointing at him. I know that geek. It's Scoble. He's everywhere. Now, if everyone he meets, just buys one book... .