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June 29, 2005

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Listed below are links to weblogs that reference Case Study: The Fall and Rise of Vichy:

» Vichy - the story of a consumer blog from A PR Guru's Musings - Stuart Bruce
Naked Conversations has an excellent case study about the Vichy face cream blog by French cosmetics giant L'Oreal. It started as a horrendous 'fake' blog run (predictably) by an advertising agency. It has been replaced with the real thing&n... [Read More]

» Vichy interview from Loic Le Meur blog [FR]
C'est ici. Et comme l'avait pr [Read More]

» The Vichy (L'Oreal) case study by Shel Israel from Loic Le Meur Blog
How one of the first large consumer brand in Europe does everything a brand should not do with a weblog and exit the crisis. The Vichy case study by Shel Israel. Disclosure: I consulted L'Or [Read More]

» Interview : Le rebond du cas d'école de Vichy :: Journal de ma peau from Shoob Weblog (FR)
Sous l'impulsion de Loic, Shel Israel a réalisé une interview intéressante de Lynn Serfati, group manager international marketing chez L'Oreal pour la marque Vichy. The strategy is not about the blog. The blog is only a means to a strategy... [Read More]

» Corporate Blogging 101 from One Degree
You've decided to add blogging to your online marketing mix. Now what? The basic rule to blogging is that any new addition to the blogosphere has to be cognizant that there is a community already established. There are no 'rules' per se, but there are... [Read More]

» L'Oreal Blog To Learn from Modern Marketing - Collaborate Marketing Services
The importance of listening in the blogopshere has been well documented but increasingly I am thinking that learning is what we are really talking about. As ever, this is not new or magic. Learning about customers has always been at [Read More]

» L'Oreal Blog To Learn from Modern Marketing - Collaborate Marketing Services
The importance of listening in the blogopshere is well documented but increasingly I am thinking we should be talking about learning. The difference is that learning implies changing behaviour in way that listening doesn't. This interview with L'Oreal'... [Read More]

» L'Oreal Blog To Learn from Modern Marketing - Collaborate Marketing Services
The importance of listening in the blogopshere is well documented but increasingly I am thinking we should be talking about learning. The difference is that learning implies changing behaviour in way that listening doesn't. This interview with L'Oreal'... [Read More]

» L'Oreal Blog To Learn from Modern Marketing - Collaborate Marketing Services
The importance of listening in the blogopshere is well documented but increasingly I am thinking we should be talking about learning. The difference is that learning implies changing behaviour while listening doesn't. This interview with L'Oreal's inte... [Read More]

» Compare and contrast from Marketing Technology
Compare and contrast the article on defending clients against blog attacks that I just posted about with this case study from L'Oreal (via Modern Marketing). [Read More]

» Customers seize the power of digital media from Knexus Blogs
Every day we're seeing mounting evidence of how Communities and tools like Blogs, RSS, Podcast etc are changing the traditional relationship between customers and companies. Formerly passive customers are now empowered through digital media to connect ... [Read More]

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