Reposted from my main blog since I thought it is a good topic for discussing here too...
When you see a company from the outside you often don't realize that what you are seeing is the work of people and that those people's attitudes, perceptions, beliefs, philosophies, lifestyles, behaviors, theories, ideas, are reflected in what you interact with.
Tonight I understood just why Target is such an interesting chain of stores (second largest in the United States). I had dinner with some of the PR and marketing folks tonight. They were interesting. Personable. Friendly. Fun to be around. Authoritative. Inquisitive. Trend setting. Creative. Attractive. Warm. All attributes that their stores have.
And, yes, all during dinner that red circle logo peered over their shoulders. Oh, sorry, out the window of the restaurant we were at was Target's headquarters. It was a branding experience over dinner. Heh.
I told them about how smart blog readers are, especially when you have hundreds or thousands of readers. I told them how they keep me honest and how they "fact check my behind."
So, I wonder what you'd all say to Target?
What would your advice be on blogging? Do you want them to do one? Why or why not?
What kind of blog? What would they get out of it? What would YOU get out of it?
Should they advertise on blogs? On RSS feeds?
Should they engage with bloggers? If you're a blogger, how would you like to see Target work with you? If you're a Target guest (their word for customer) what would you like to see them do?
Jerry Michalski and I will be presenting tomorrow and I'll have them check out the comments here. Your comments will be read by lots of marketing and PR folks at Target.
I'm inspired, though. This team is doing some awesome stuff and is so passionate about creating great shopping experiences.
One cool thing? They hired an artist to draw the meeting as it happens. That's so cool. I'm gonna give the artist a demo of ArtRage tomorrow on the Tablet PC.