If I were doing a Target blog...

If I were doing a Target blog, here's how I'd start out:

1) I'd go to Feedster and search on "Target." (Actually I'd get an RSS News Aggregator first, and do a Pubsub search and subscribe to it). Nah, that search brings back too much noise and not enough information. So, do this search. Target +store. That brought back a little bit better info.

2) Then I would just start reading anyone who has anything to say about Target.

Suburban misfit: to the mother at Target today.
Jenny Solberg: Target Angst.
Glenn: (Not) Finding Neverland.
Wall Street Diva: "Target" Revelations.
Pandagon: Wal*Mart doesn't have the best bargains.
Becca: Look at her list of favorite stores.
Trace: Has a great idea for a new kind of shopping cart.
Viva Las Vegas: Fun at Target.
Qualityg: Every picture tells a story, don't it?
Blog, schmog: I Heart Target.
Honkeie: Target...the store of stores and New pool.
Michael Suddard: Welcome to Target... (had a bad experience)
Consuming Light: The Microwave.
Nurse Knitty: Knitting kits in Target.
God's Undies: May the ... scary Target Store promotion be with you.
FitnessGoddess: SCORE (bedding set deal).
Jewelry Making: Bargain Beads at Target.

Now, that's just in the past few days. It took me less than an hour to find all these links. So, now you have the raw material.

What to do now? Well, now I would link to them and react to the points. To the people who were disappointed in Target, I'd see if there is anything I could do to get them back into the store and fix their experience. To the people who were already thrilled, I'd just link to them and say "thanks." Or, something fun to let them know that Target saw their compliment and appreciated it.

What would you do with this raw material? How would a big company reacting to it change the perception of Target in the marketplace?

Comments

[mike dunn]

hey, robert...

could you pls ask the nice target folks to pls ping me (sms, cell, email, smoke signal) if they ever see my wife in one of their stores w/out me?

thanks buddy - i'd really appreciate it...

(disclaimer - this is simply blog humor/sarcasm honey)

thank god "she" doesn't know how feedster works :-p

[Piers Fawkes]

Is that all you would do? It covers the basics but it's not a creative strategy to bring a great brand to life.

[suburban misfit]

Hey! That's me!

Now I wish I had actually said something productive about Target, instead of just ranting about the irresponsible mother who bothered me.

If I were one of those people who were happy with Target (and I generally am) I'd appreciate the "thanks", but I'd appreciate a useful coupon even more. I'm a sucker for the coupons.

[Robert Scoble]

Piers, no, that's not all. But, I had to start with them someplace.

What would you do?

[Michael]

I have actually returned to Target. I usually stop at Target because it is an easy adventure in New York City and convenient in a shopping center to other stores I frequent.

However, that day my roomate and I were a little dissapointed since the cashiers were lined up so much. Usually at this particular Target store we can usually be the third customer in line. That day we were going to be like the ninth or tenth in line with like two or three items. The Express cashs? They are usually lined up pretty much everytime we go there and it is easier to use one of the regular cashes for a shorter wait.

Thanks for linking to my blog!

[Steven Streight aka Leopold the Told]

If I was Target I'd change my policy toward Salvation Army, learn how to be alruistic, grow a pair of metaphysical wings, and soar into the upper blogospheric heaven with squandered misgivings.

[Hashim]

I'd rather hear news about the cool products at Target, then read their reespones to disgruntled customers. I want to be the first on my block to know about specials, and sales, and exclusive items.

I want to know about strange/weird things they sell that most people don't know about.

Engaging with the rest of blogville is low on my list of what I want from their blog.

[Steven Streight aka Leopold the Told]

Do we really need yet another tiresome WalMart, Kmart, BestBuy, etc. imitator?

Can Target please quietly fade away and leave us the hell alone?

Thanks.

[gomez5000]

target sucks. could not let me return a 45 dollar gift without a receipt. am closing their credit card and my wedding registry with them. horrible customer service. will go to wal-mart next time.

[Marcus, Richmond, VA]

Target sucks ass....And Wen, the DTL is a cross-eyed jerkoff! What a pack of losers.