Rubel: Character Blogs Suck

Steve Rubel:

Character blogs are a waste of time because a character is not and never will be human - unless it's Pinocchio. Jason even noted that the Captain, who blogged about basketball, couldn't possibly play the sport. Ugh. A character blog is a giant missed opportunity to have real humans – whether they be employees, customers, or even distillers and bottlers - engaging in a real dialogue with consumers. I am all for using characters in TV commercials and even micro-sites, but having them blog is just a lame, lazy idea. In fact, it's an insult to blogging and bloggers everywhere.

Comments

[Steven Streight aka Vaspers the Grate]

Preach it brother. Yet another reason why Micropersuasion is on everyone's blogroll and Mr. Rubel is quoted and referenced all over the blogosphere. Good move, mate.

This chap has his ducks in order. Ducks? The devil duck person of Dr. Quack is honked off all the time at Dysfunctional Fictional Character Blogs.

Fictional Character blogs is like a direct attack on the Universal Blog Core Values Mantra:

"Authenticity. Passion. Transparency. Originality."

And yet, Ronald McDonald, Barney, or Space Ghost, maybe Speed Racer, could possibly succeed as bloggers, as long as they were trained correctly and thoroughly.

Consultant: "A talking gorilla or simulated pig is a better spokesperson for this company. Your CEO? Boring. Stupid. Idiot. Use a monkey or yard rake or UFO to connect with customers. Make a blog amusing and silly, like your crummy products."

Consultant: "Stolen ideas are better than none at all."

Consultant: "Let's get entertaining, creative, and who cares if you look ridiculous...as long as I make money. I have no marketing expertise. But I did watch a lot of cartoons as a kid. Not now of course."

Ugh...is right!

[Jozef Imrich]

One more for the collection:

Neville Hobson: Are Character Blogs Worthwhile?

[Steven Streight aka Vaspers the Grate]

Fictional Characters who feel exploited by blog consultants:

...take your worries and woes to Dr.Quack at:

http://shystered.info/doctorquack

Good luck. I feel your pain and humiliation.

Fictional Characters aren't bad people. In fact, they're aren't people at all. So why force the poor sods to be a corporate spokes-entity?