Corporate blogging rules
Michael Hyatt, President and CEO of Thomas Nelson Publishers is also the author of the Working Smart blog. Recently, Michael posted a first draft of his company's proposed blogging rules for public comment. Based on the feedback he received his management team went back to the drawing board. He's now posted a second, far more "friendly" draft which provide guidance and boundaries for the company's employees about blogging and being aggregated into the company's new list of bloggers.
From Michael's introduction to the new draft:
About a week ago, I posted an initial draft of what we were then calling our Corporate Blogging Rules. I asked for public comment and received some terrific input. Many readers were put off by the formality and legalese of the document. They felt it should be more conversational and less intimidating—after all, we are trying to promote blogging within our company not stifle it.
Other readers pointed out where the document was inconsistent or unclear. Some even noted items that we had neglected to address, like who owns the content.
So, I met on Thursday with Gabe Wicks, Vice President of our Design and Multimedia Group and the unofficial chairman of our Blogging Oversight Committee, and Frank Wentworth, our General Counsel. We talked through all the comments and then discussed how we wanted to revise the initial draft.What follows below is the fruit of our labor. Once again it is offered as a public discussion draft. We may have now erred on the site of being too liberal and too informal, but I am hopeful that this will serve the goal of encouraging blogging within our company and also provide some direction to those who do.
This is wonderfully transparent, open communication and a template other companies ought to consider adopting to frame their own guidelines. It covers many of the potential "hot spots" that employee blogging can create while avoiding the heaviness and legally intimidating tone of the first draft. What Thomas Nelson is proposing isn't necessarily a perfect fit for every organization but it is a great model for how an organization can provide easily understood guidelines to its employees about how to engage in the conversation space. Bravo!
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