« Half-Baked Notes | Main | Bob Wyman on Microsoft and the future of blogging »

March 14, 2005

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c6ba253ef00d83422c76053ef

Listed below are links to weblogs that reference Chapter 2:

» Blogs, trust and corporate responsibility from altfunction: corporate responsibility. media. technology. creativity.
Shel Israel and Robert Scoble have posted a new chapter to the Red Couch, focusing on how trust in Microsoft is being built by the 1500 bloggers within the company forging a new corporate reputation quite different from the 'capitalism [Read More]

» Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Robert Scoble and Shel Israel have posted a draft of chapter two of The Red Couch, maintaining that blogging has had the more impact on a perceptable softening of the public image of Microsoft than marketing, advertising or PR. They... [Read More]

» Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Robert Scoble and Shel Israel have posted a beautifully written draft of chapter two of The Red Couch, maintaining that blogging has had the more impact on a perceptable softening of the public image of Microsoft than marketing, advertising or... [Read More]

» Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Robert Scoble and Shel Israel have posted a beautifully written draft of chapter two of The Red Couch, maintaining that blogging has had the most impact on a perceptable softening of the public image of Microsoft than marketing, advertising or... [Read More]

» Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Robert Scoble and Shel Israel have posted a beautifully written draft of chapter two of The Red Couch, maintaining that blogging has had more impact on a perceptable softening of the public image of Microsoft than marketing, advertising or PR.... [Read More]

» Orchant making the rounds from J.J.Hunsecker


Mark Orchant of [Read More]

» Orchant making the rounds from J.J.Hunsecker


Mark Orchant of [Read More]

» Scoble & Israel corporate blog book : chapter 2 online from Real Lawyers :: Have Blogs
Robert Scoble and Shel Israel just posted Chapter two of their corporate weblogging book. Shel Israel researched and wrote this one, which is mostly about Microsoft's role in the world of corporate blogs. Scoble tells us not to to worry... [Read More]

» Red Couch: Microsoft from Blogging on the Free Web
Scoble and Israel have posted their Microsoft chapter. It's currently due to be called "Souls of the Borg" and to be chapter 2. It's a very interesting case study of blogging at Microsoft. I have two and a half more specific comments... [Read More]

» What blogging did for Microsoft from Johnnie Moore's Weblog
Shel Israel has posted Chapter 2 of The Red Couch. It's a good read, basically explaining the story of blogs at Microsoft ending with the rhetorical questionOur point is this: If blogging can do all this for one of the... [Read More]

» some notes on trc chapter 2 from elizabeth grigg
I was happy to hear that the red couch project brought on an editor. Granted I don't know exactly what an editor does, but it seems like they could use the help. The reason why I say I don't know... [Read More]

» Another Interview with Me from frankarr - an aussie microsoft blogger
[Read More]

» Microsoft Behind EU Software Patents? from Modern Marketing - Collaborate Marketing Services
Further to John Naughton below, today's Independent Charles Arthur notes that the European Council's drive to introduce software patents in the EU, and in doing so restrict the threat of Open Source, may have been prompted by Microsoft, and specifically [Read More]

» Souls of the Borg from zach.e53.org
I was scrolling through the first batch of articles to come down from the Microsoft Communities: Recent Articles RSS feed and I stopped on a post called "Disliking Microsoft" by Peter de Haas who runs a blog called Proudly Serving... [Read More]

» Hoe verging het Microsoft bij het corporate blogging experiment? from Hans on Experience
Het is altijd goed om te lezen hoe anderen het vergaan is bij bepaalde experimenten. Zo lees ik vandaag via CorporateBlogging.info een stukje over hoe Microsoft het heeft gedaan. Het hele artikel staa... [Read More]

» Hoe verging het Microsoft bij het corporate blogging experiment? from Hans on Experience
Het is altijd goed om te lezen hoe anderen het vergaan is bij bepaalde experimenten. Zo lees ik vandaag via CorporateBlogging.info een stukje over hoe Microsoft het heeft gedaan. Het hele artikel staa... [Read More]

» The Microsoft question from Steve Clayton: Geek In Disguise
Ben, James and I met up with Hugh for coffee and chat on friday and I asked him something I've been meaning [Read More]

Comments