Another example of how corporate communication is changing. In the past when the NFL decided not to run an ad on the SuperBowl it'd take days for the word to filter around about what happened.
Tonight? GoDaddy's CEO, Bob Parsons, told us all his point of view on his blog.
GoDaddy wins two ways: one, they'll probably get their money back for the second ad that didn't run. Two, they get their message out anyway and now will get a ton of PR in the morning (not to mention lots of blog mentions which will bring precious Google Juice).
Here, let's see how GoDaddy moves up in the Google power struggle for queries about registering a domain or URL:
GoDaddy is number three right now for "Get a Domain Name." (It isn't even on front page on same query on MSN).
It isn't on the front page for "Register a URL." (GoDaddy isn't on front page on MSN for this one either).
It is number three for "Register a Domain." (It isn't on the front page on MSN for this one either).
