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February 06, 2005

GoDaddy responds to NFL and Fox

Another example of how corporate communication is changing. In the past when the NFL decided not to run an ad on the SuperBowl it'd take days for the word to filter around about what happened.

Tonight? GoDaddy's CEO, Bob Parsons, told us all his point of view on his blog.

GoDaddy wins two ways: one, they'll probably get their money back for the second ad that didn't run. Two, they get their message out anyway and now will get a ton of PR in the morning (not to mention lots of blog mentions which will bring precious Google Juice).

Here, let's see how GoDaddy moves up in the Google power struggle for queries about registering a domain or URL:

GoDaddy is number three right now for "Get a Domain Name." (It isn't even on front page on same query on MSN).

It isn't on the front page for "Register a URL." (GoDaddy isn't on front page on MSN for this one either).

It is number three for "Register a Domain." (It isn't on the front page on MSN for this one either).

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» GoDaddy CEO Fights Super Bowl Ad Ban via Blog from Micro Persuasion
Robert Scoble and Shel Israel point to another example of how corporate communication is changing on their Red Couch book blog. Scoble writes... In the past when the NFL decided not to run an ad on the SuperBowl it'd take [Read More]

» Watch the Super Bowl Ads Online from FutureWire
The Red Couch blog is tracking how GoDaddy is rising in search rankings as the result of its publicity. Once again, bloggers and discussion forums are weighing in, creating the kind of buzz that only the Internet can deliver... [Read More]

Comments

Did go daddy have a commercial where the strap of a woman's halter top or bra or whatever comes loose, nearly exposing her mammary gland (breast)...

...a parody or a "come as close as we can to" the Janet Jackson exposed tit half time show episode?

If so, screw Go Daddy. They're part of the problem, not the solution.

Yup. I went to the GoDaddy (aka StopDummy) web site and it was what I have come to expect from anti-decency, insensitive to target audience, women's rights and children type corporate butt holes:

Porn used to sell product.

GoDaddy: go get sick and wither away. Thanks.

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