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January 05, 2005

The name is: the red couch

Alright, one neat thing about blogging a book is you can try something and see how people react to it. It's clear no one liked the idea "blog or die" so we're back to just calling the book "the Red Couch."

By the way, we're already sensing that this is what is going to make this book different from the others out there. You are going to be an important part of the book.

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I know I didn't say anything, but I did like the name "Blog or Die".. simply because it has such a visceral and profound feeling to it. Blog, or your business/public relations/online reputation dies. That said, the domains are taken and there's an existing blog, so... :)

The problem with Blog or Die is it sounds like Puffy's Vote or Die, which didn't go over too well.

Blog or Die was histrionic, ultra-dramatic. The Red Couch captures the spirit of the blogging life. It's a little "insider," a little "obscure," but obviously the product of real people living real lives. People who read it will "get" the title immediately.

Good choice.

Plus, a lot of companies aren't going to die, even if they fail to acknowledge the good sense in blogging, so it *was* a little too dramatic.

I never would have gotten my two books published if I gave them "more accurate" titles like:

"Web Pages That Have Bad Problems"
"Son of Web Pages That Have Bad Problems"

or

"The Black Table"
"Son of The Black Table"

instead of:

"Web Pages That Suck: Learn Good Design by Looking at Bad Design"
"Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design"

"The Red Couch" sounds like a cheesy romance novel -- or a sequel to "The Red Violin." While Red Couch means something to you, it means nothing to the rest of the world. You have to change it to something more meaningful.

Your title should explain what the book is about. Read item #2 at The biggest web design mistakes in 2004 -- basically, a man from Mars should be able to figure out what your book is about by the title. After all, that's what the public is going to see (unless your publisher buys endcaps) because all you see on most books is the spine.

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